The Advisor’s Corner is a resource for the community that offers insightful information into personal financial considerations and business financial issues.

The articles cover a broad range of topics, and we hope that you will find them useful in helping you to think about getting your fiscal house in order. Economic Empowerment starts at home.

What Is Cyber Insurance and Should Your Business Have It?

Does your company use electronic data? Does it store or communicate potentially sensitive information about customers, employees, or competitors? If so, then a breach of that data could cost your company plenty. Unfortunately, just about any size company or organization that retains personal information can be hit with a cyber attack. One way to transfer some of the risk and costs associated with a data breach or network security failure is through cyber insurance.

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Encouraging a Culture of Philanthropy in Your Business

As a business owner, you are committed to serving the needs of many different stakeholders, including your customers/clients, business partners and investors, employees, vendors, and family members. And like many business owners, you may also be highly motivated to have an impact on the “greater good.” The benefits of giving back are both tangible and intangible, but where do you begin?

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Is Your Marketing Plan Stuck in the 20th Century?

Successful small-business owners understand the basics of marketing: Know your customers well and deliver messages in ways that will reach them best. Common components of a well-devised marketing plan often include customer surveys, advertising, promotions, and direct mail, as well as a carefully designed website, which in today’s mobile world is the go-to source for basic company information. But is all that enough?

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