The Advisor’s Corner is a resource for the community that offers insightful information into personal financial considerations and business financial issues.

The articles cover a broad range of topics, and we hope that you will find them useful in helping you to think about getting your fiscal house in order. Economic Empowerment starts at home.

A Business Plan is Your Vision of Success

What is your business’s key to success? Unique products, flawless customer service, nimble operations–or something entirely different? As a business owner, you may instinctively know what makes your organization succeed in today’s competitive marketplace. A business plan helps you share that knowledge with important stakeholders–including key employees and potential investors and lenders.

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Are You Prepared If a Natural Disaster Strikes?

It seems as though there’s always a hurricane, tornado, earthquake, flood, fire, blizzard, or mudslide happening somewhere in the United States. A storm or other natural disaster could destroy your home, business, or workplace and put you in financial straits, but there are things you can do both before and after the event to help you recover quickly.

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Show Them the Love: Low-Cost, High-Value Employee Benefits

As a small business owner, you are probably aware of the importance of offering a basic employee benefit package that includes health and disability insurance, and a retirement savings plan. However, recruiting and retaining top talent often requires going above and beyond the basics. By offering creative, low-cost benefit programs, you can differentiate your business from other potential employers.

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Business Owners: Don’t Neglect Your Own Retirement Plan

If you’re like many small business owners, you pour your heart, soul, and nearly all your money into your business. When it comes to retirement planning, your strategy might be crossing your fingers and hoping your business will provide the nest egg you’ll need to live comfortably. But relying on a business to fund retirement can be a very risky proposition. What if you become ill and have to sell it early? Or what if your business experiences setbacks just before your planned retirement date?

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Is Your Marketing Plan Stuck in the 20th Century?

Successful small-business owners understand the basics of marketing: Know your customers well and deliver messages in ways that will reach them best. Common components of a well-devised marketing plan often include customer surveys, advertising, promotions, and direct mail, as well as a carefully designed website, which in today’s mobile world is the go-to source for basic company information. But is all that enough?

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