Encouraging a Culture of Philanthropy in Your Business

As a business owner, you are committed to serving the needs of many different stakeholders, including your customers/clients, business partners and investors, employees, vendors, and family members. And like many business owners, you may also be highly motivated to have an impact on the “greater good.” The benefits of giving back are both tangible and intangible, but where do you begin?

Is Your Marketing Plan Stuck in the 20th Century?

Successful small-business owners understand the basics of marketing: Know your customers well and deliver messages in ways that will reach them best. Common components of a well-devised marketing plan often include customer surveys, advertising, promotions, and direct mail, as well as a carefully designed website, which in today’s mobile world is the go-to source for basic company information. But is all that enough?

Business Owners: Don’t Neglect Your Own Retirement Plan

If you’re like many small business owners, you pour your heart, soul, and nearly all your money into your business. When it comes to retirement planning, your strategy might be crossing your fingers and hoping your business will provide the nest egg you’ll need to live comfortably. But relying on a business to fund retirement can be a very risky proposition. What if you become ill and have to sell it early? Or what if your business experiences setbacks just before your planned retirement date?

Show Them the Love: Low-Cost, High-Value Employee Benefits

As a small business owner, you are probably aware of the importance of offering a basic employee benefit package that includes health and disability insurance, and a retirement savings plan. However, recruiting and retaining top talent often requires going above and beyond the basics. By offering creative, low-cost benefit programs, you can differentiate your business from other potential employers.