Successful small-business owners understand the basics of marketing: Know your customers well and deliver messages in ways that will reach them best. Common components of a well-devised marketing plan often include customer surveys, advertising, promotions, and direct mail, as well as a carefully designed website, which in today’s mobile world is the go-to source for basic company information. But is all that enough?
Even if you have the best of intentions, it’s easy to overspend. Even if you’re generally comfortable with how much you spend, you may occasionally suffer from a case of buyer’s remorse or have trouble postponing a purchase in favor of saving for a short- or long-term goal. Here are a few key questions to consider that might help you fine-tune your spending.
Traditional economic models are based on a simple premise: people make rational financial decisions that are designed to maximize their economic benefits. In reality, however, most humans don’t make decisions based on a sterile analysis of the pros and cons. While most of us do think carefully about financial decisions, it is nearly impossible to completely disconnect from our “gut feelings,” that nagging intuition that seems to have been deeply implanted in the recesses of our brain.
It’s possible to get into a rut–a rut of always saving for the future with nothing left for today. If so, it might be time to take a step back and focus on the present. If you can’t remember the last time you felt rejuvenated, energized, or inspired in your day-to-day life, consider investing in a new asset: yourself.
Americans, by and large, are do-it-yourselfers. Books, websites, software programs, and even giant box stores exist solely to help ambitious Americans tackle all kinds of everyday challenges, from fixing leaky faucets to building backyard sheds. The same holds true for estate planning–there’s certainly no dearth of information for those wanting to prepare their own wills and other important documents. However, do-it-yourselfers may want to exercise a bit of caution here.
Throughout our financial lives, we may be influenced by myths, mistakes, and misunderstandings (MMMs). Here are just a few.
We all have some preconceived notions about what retirement will be like. But how do those notions compare with the reality of retirement? Here are four common retirement myths to consider.
The release in April of the long-awaited report from the United Nations’ Intergovernmental Panel on Climate Change has spurred renewed discussion of ways to combat climate change and its effects. The report, written by leading scientists from around the globe, says that to keep greenhouse emissions below critical levels, the world must make substantial changes–and quickly–in how energy is produced and consumed. That finding has focused fresh attention on so-called “green investing.” Here are some considerations that can be especially important in this arena.
There are many ways to try to reach a future goal. You can save now, or you can save later (or perhaps do both). But there is an advantage to putting your savings and earnings to work for you as early as possible.
You’ve marched along to Pomp and Circumstance and collected your diploma–now you’re ready to finally head out on your own. Maybe you have student loans that you need to start paying back. Perhaps you’re looking forward to making your first car purchase or starting a new job. Whatever your situation, you’ll definitely have new financial challenges you’ll need to address and financial goals that you’ll want to accomplish during this stage in your life. Fortunately, there are some relatively simple steps you can take to get started on the right track with your personal finances